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Customers need to know a product exists before they can buy it. That’s where marketers come in. Our Master of Business Administration with a concentration in Marketing (Certificate Track) gives you the skills to increase product awareness and influence consumers. Study a solid core curriculum covering consumer behavior, product design and development, and much more.
This program features a certificate option, which allows you to move certificate courses early in your degree program so you can demonstrate your marketing knowledge to employers before you graduate. The certificate you earn will be an additional credential, which you can leverage to enhance your career.
Talk with an Enrollment Representative to find out if the Master of Business Administration with a concentration in Marketing (Certificate Track) meets your interests.
You can also learn more about the Master of Business Administration degree program without the certificate.
The Master of Business Administration (MBA) program prepares students in the functional areas of business allowing them to develop managerial skills necessary to be effective in a rapidly changing business environment. The program is based on current research of managerial competencies and graduate business standards as tested by existing national standardized graduate business examinations. In addition to the University of Phoenix learning goals, the MBA program prepares students to: - Demonstrate the knowledge and skills needed to identify and solve organizational problems using a systematic decision-making approach. - Demonstrate the knowledge and skills needed to manage, develop, and motivate personnel to meet changing organizational needs in a global business environment. - Apply critical analysis of alternatives under conditions of uncertainty. - Develop awareness of their own values and the effect of those values on organizational decision making. - Assess whether an organization's plans and actions align with its values. - Comprehend the application of a significant amount of business administration knowledge within the domains of management, business law, human capital management, organizational leadership, quantitative reasoning for business, economics, accounting, applied business research & statistics, operations management, corporate finance, marketing, and strategic planning & implementation. The MBA consists of 36-51 credit hours. Thirty-six credit hours constitute the required course of study. Students can gain additional knowledge in a concentration area through the selection and completion of concentration-specific courses.
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.View the Graduate Marketing Certificate gainful employment disclosures.
Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.
The requires a minimum of credits, which may come from a combination of required and elective courses.
When you need graduate-level college credit for continuing education or professional development requirements, consider enrolling in an individual course. Many of the same courses offered in our degree programs are also available for individual enrollment. It's great way to "test-drive" the University and get all the same services and support we offer in our degree programs.
From finding the right college to finding time for your other work and family responsibilities - we know you have a lot on your mind. That's why we offer the tools you need to better understand your financial commitment and the Finance Advisors who can help you understand your options.
Knowing your cost commitment up-front can help you successfully plan for your degree program.
Cost breakdown 4
|Tuition (per credit) for 100/200-level courses|
|Tuition (per credit) for 300/400-level courses|
|Electronic materials fee (per course)|
|One time application fee|
Fees may be non-refundable. Students pay tuition on a course-by-course basis. All tuition and fees of the University are subject to change.
Investigate federal financial aid options including government grants and loans. Your advisor will help you check your eligibility.
Under the Third-Party Billing Plan, University of Phoenix directly bills an approved employer for a student's tuition. To find out if your company supports direct bill, speak to your human resources department or one of our advisors.
An advisor can help you review your options and choose the one that’s best for you.
Whether you're serving on Active Duty, are a member of the Reserve or National Guard, or are the spouse of a military member, you're eligible for a reduction in tuition. Our special military tuition rates combined with some of the resources below can help you get started in your pursuit of a degree.
If you're a veteran or military servicemember who served a minimum of 90 combined days on active duty after September 10th, 2001, you may be eligible for Post 9/11 GI benefits.
As a military spouse, you may be eligible for financial assistance that can help you pursue your degree.
The Accreditation Council of Business Schools and Programs, an international organization that recognizes and supports teaching excellence, accredits the Master of Business Administration degree program at University of Phoenix.
Our MBA program provides a solid education in advanced business theory and how it relates to marketing. Most of our students are working learners who discuss how to apply these fundamentals to real-world problems. This combination of theory and practical application provides access to the workings within the complex marketing industry.
The curriculum development team at University of Phoenix works with faculty members and business leaders to develop an MBA program that provides skills relevant to many fields, including marketing. Explore the degree program that can help you be in demand.
Because University of Phoenix is committed to helping you develop real-world proficiencies that you can apply to the business world, we’ve created platforms that allow you to strengthen decision-making and critical-thinking skills. Try out our virtual organizations to further develop practical applications that are valuable in today's world.
According to our Alumni Association, 11% of our 23,300 business school graduates who responded to our 2011 survey have founded a business.
Talk to a representative who specializes in the Master of Business Administration with a concentration in Marketing (Certificate Track) to make sure this program fits your specific needs. You can also get to know University of Phoenix by checking out the Phoenix Prep Center.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.
School of Business faculty members hold master's degrees or higher, average 20 years of experience in their industry, and hold titles including CEO, CFO, COO and President.
The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.
We provide each student with representatives who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.