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Marketing is a critical business function in virtually every industry — well-executed marketing can help determine a company’s success. University of Phoenix can help you gain an advantage in this exciting field with our online marketing degree. In courses like Consumer Behavior and Marketing, students will learn marketing strategies, how to get consumers’ attention, how to respond to global demands and more.
*Maryland residents completing this program will earn a Bachelor of Science in Business with an emphasis in Marketing.
Now you don’t have to wait until graduation to gain skills that employers find valuable. The certificate option allows you to move core, job-focused skills toward the front of your degree program and earn certificates to show job competencies.
We believe that students and families should be prepared financially for college and understand gainful employment opportunities before starting any program. So we want to ensure you have the information you need to make an informed choice - information like what it will cost, the skills you'll learn through your chosen program, and the types of occupations the program prepares you for.View the Bachelor of Science in Business with a concentration in Marketing gainful employment disclosures (CA).
Find out how you may be able to lower your out-of pocket expenses and what options may be available to help you fund your education.
The requires a minimum of credits, which may come from a combination of required and elective courses.
To view all the courses you’ll need to complete this degree program, visit our General Education requirements page.
University of Phoenix allows you to apply relevant learning, work and life experiences to college credits through the Prior Learning Assessment process. Speak with a representative to find out if you can fulfill some elective, interdisciplinary and/or general education courses by going through the PLA process.
From finding the right college to finding time for your other work and family responsibilities - we know you have a lot on your mind. That's why we offer the tools you need to better understand your financial commitment and the Finance Advisors who can help you understand your options.
Knowing your cost commitment up-front can help you successfully plan for your degree program.
Cost breakdown 4
|Tuition (per credit) for 100/200-level courses|
|Tuition (per credit) for 300/400-level courses|
|Electronic materials fee (per course)|
|One time application fee|
Fees may be non-refundable. Students pay tuition on a course-by-course basis. All tuition and fees of the University are subject to change.
Learn about how you can fulfill some credit requirements from prior experience, professional training, licenses, certificates and transcripts from previously attended colleges and institutions.
Investigate federal financial aid options including government grants and loans. Your advisor will help you check your eligibility.
Under the Third-Party Billing Plan, University of Phoenix directly bills an approved employer for a student's tuition. To find out if your company supports direct bill, speak to your human resources department or one of our advisors.
An advisor can help you review your options and choose the one that’s best for you.
Whether you're serving on Active Duty, are a member of the Reserve or National Guard, or are the spouse of a military member, you're eligible for a reduction in tuition. Our special military tuition rates combined with some of the resources below can help you get started in your pursuit of a degree.
If you're a veteran or military servicemember who served a minimum of 90 combined days on active duty after September 10th, 2001, you may be eligible for Post 9/11 GI benefits.
As a military spouse, you may be eligible for financial assistance that can help you pursue your degree.
The marketing concentration builds upon foundational marketing courses to increase knowledge of consumer behavior, advertising and other strategic marketing tasks to maintain a company’s brand and relationship with clients, and to reach revenue targets. Skills learned include:
These skills may help graduates find opportunities in the marketing field, including positions such as marketing managers and specialists.
The Accreditation Council of Business Schools and Programs, an international organization that recognizes and supports teaching excellence, accredits the Bachelor of Science in Business degree program at University of Phoenix.
University of Phoenix faculty members have work experience in the fields they teach, offering you insiders’ views of what’s happening in the business world.
Connect to other ambitious learners through our PhoenixConnect® academic social network. Here, you can interact with students and faculty, collaborate on projects or simply share ideas with members from all around the country — all from the comfort of your computer.
The fastest way to discover how University of Phoenix can help you step into the dynamic world of marketing is by talking with an Enrollment Representative.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
The University of Phoenix School of Business prepares students for the 21st-century business world by collaborating with business leaders to develop programs that align with employer needs.
School of Business faculty members hold master's degrees or higher, average 20 years of experience in their industry, and hold titles including CEO, CFO, COO and President.
The PhoenixConnect® academic social network provides you with opportunities to extend your reach beyond your classroom to network with ambitious learners worldwide.
We provide each student with representatives who are committed to your success from the moment you ask about University of Phoenix to the day you graduate.