Digital Marketing Fundamentals And Strategy – dmceu2000 (0 credits)

Digital marketing harnesses the power of technology to promote and position an organization through various forms of electronic media. To be effective, however, businesses must understand how marketing strategy and market segmentation relate to the digital space. In this course, students will learn how to integrate digital marketing ideas into the overall marketing strategy and what digital platforms are the best options for that strategy. Students also will further explore segmentation best practices and the metrics used to measure performance. This course provides 0.6 continuing education units in one, 6-hour workshop.

This non-credit course is 2 weeks. To enroll, speak with an Enrollment Representative.

Marketing Strategy and the Digital Environment & Measuring and Implementing a Digital Strategy

  • Determine how digital tools align to components of a marketing mix
  • Determine ways to measure the performance of digital marketing efforts
  • Identify how digital marketing applies to an overall marketing strategy
  • Define ways to optimize digital products to fit the intended audience

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